Helvetica Movie Assignment

Where does Helvetica originate from? What country?

Switzerland

What does the original name mean? What is its translation in English?

Die Neue Haas Grotesk and it means "The Swiss Typeface"

what year was Helvetica created?

1957

What is the design style that Helvetica brought to popularity worldwide?

International Typographic Style

List the names of 3 different design styles or design movements that are discussed in the film.

1. Modernism

2.Grunge

3. Neutralism

Write about some of the insight about design you have taken away from the film.

-Helvetica is not associated with any one thing bc it's so widely used. it is simple and people find it comfortable and easy to read

-if you use a non-expressive/simple font it gives all the meaning to the words rather than letting the font give the words meaning

-expressive fonts can add to your work but they can also take away from it so you have to be careful

ACTIVITIES:

Examples of Helvetica on campus:

Name 4 designers that appear in the film and show examples of their work as well as research and any biographical information about them.

1. Massimo Vignelli was an Italian designer who worked with in the Modernist style. In school he studied architecture before becoming a designer. Having worked in many fields of design he wrote several books on the subject to share the wisdom he had gained through his many years of experience.

https://en.wikipedia.org/wiki/Massimo_Vignelli

2. Erik Spiekermann is a typographer from Germany. He has won 5 awards for his design and is considered a very influential person in the world of design, often attending international meetings.

https://en.wikipedia.org/wiki/Erik_Spiekermann

3. Rick Poynor is a British journalist and writer who focuses on design, graphic design, typography, and visual culture. ( I didn't know he wasn't a designer when I wrote him down.)

https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=6&cad=rja&uact=8&ved=2ahUKEwjNpJG68Z3hAhXkTN8KHZIxAgkQFjAFegQIABAB&url=https%3A%2F%2Fen.wikipedia.org%2Fwiki%2FRick_Poynor&usg=AOvVaw09AvHpIuBwkk_BGon-4ePL

4. Lars Müeller is a Norwegian publisher who specializes in design and architecture. He started as a graphic designer and now owns a huge publishing company named after himself. (I did not realize he wasn't a designer either.)

http://dma.ucla.edu/events/calendar/?ID=1098